I overheard this hypothetical conversation at Google HQ:
Developer: I have a new product idea. Imagine an online tool for real-time communication between groups of people!
Colleague: You mean a CHAT ROOM, a technology that’s been in use for over 20 years?
Developer: Yes but now imagine mashing in more features like embedable Youtube videos!
Colleague: So it’s a bloated chat room?
Developer: That’s right. Except that we won’t call it a chat room. We’ll call it a WAVE_-_-__ and pass it off as an entirely new concept that’s going to revolutionize the world!
Colleague: A bloated and glorified chat room. Brilliant!